Services  ›  Marketing & audience growth

Reach the right people, and keep getting better at it.

Practical help to make your digital work harder — social, content, campaigns, search and analytics.

Sometimes we do the work with you. Sometimes we train your team to do it with more confidence. Often it is a bit of both.

Either way, the aim is the same: the right people finding you, understanding you, and staying with you — and your team more able to keep it going.

Engage the right people

Social media, campaigns, video, email, SEO and digital content that help people find, understand and act on your work.

Optimise what you have

Website reviews, user testing, analytics and content improvements that make your existing channels work better.

Build skills in your team

Workshops, training and coaching so your team can plan, create, measure and improve with more confidence.

Priority offer

Social media with more focus

Plenty of charity teams are busy posting, but less sure it is helping them achieve what they need. We help teams step back, make better choices, and build a more focused approach around real objectives and realistic capacity — not chasing algorithms.

  • A clearer sense of what social media is really for
  • A sharper content focus, and less of it
  • Practical ideas you can use straight away
  • A realistic approach to planning and consistency
Ask us about social media training
Content design

Content that helps people act

Good content is not just tidy words. It helps people understand what you do, find the right support, and take action. We review, plan and improve digital content so it is clearer, more useful and easier for your team to manage.

  • Content audits and website content planning
  • Plain-English service pages and tone-of-voice support
  • Campaign messaging and practical templates
  • AI-supported workflows with human judgement in charge
Diagnostics

Website reviews that lead to action

Sometimes you do not need a new website. You need an honest view of what is working, what is getting in the way, and what to fix first. We review from the perspective of users, content, accessibility, search and your goals — then hand you something you can act on.

  • User journey, content and navigation review
  • SEO, accessibility and analytics checks
  • Prioritised recommendations: quick wins and bigger fixes

No 80-page report that sits in a folder. We focus on what your team can do next.

The wider toolkit

Focused support across the channels that help the right people find you, and stay with you. Most of these can be a project, a review, or training for your own team.

SEO & search visibility

Help more of the right people find your charity through search — and the skills to keep improving your own ranking.

  • SEO reviews and audits
  • Keyword and content opportunities
  • Practical fixes for existing pages

Google Ad Grants

Make the most of Google’s $10,000 a month of free advertising for eligible charities — reach new audiences, drive donations, recruit volunteers.

  • Account audit and keyword mapping
  • Campaign creation and monitoring
  • Conversion tracking and monthly reporting

Video & audio

Plan and create video that earns attention — storytelling, fundraising, impact reports — or train your team to shoot it themselves.

  • Location filming and editing
  • Animation and live streaming
  • Smartphone video training for staff

Analytics & reporting

Turn digital data into clearer decisions, without the dashboard overwhelm.

  • GA4 and Tag Manager reviews
  • Campaign tracking
  • Simple dashboards and reporting

Email & campaigns

Make email and campaigns more targeted, useful and manageable.

  • Newsletter and audience-journey reviews
  • Campaign planning and message development
  • Channel and content planning

User testing & insight

See where people get stuck, what they understand, and what needs to change — practical, not academic.

  • Task-based testing with real people
  • Website, prototype and content testing
  • Prioritised recommendations

Not sure what you need?

You do not need to arrive with a perfect brief. Most organisations come to us because something feels unclear, underused, or harder than it should be.

“We post a lot, but we are not sure it is working.”

A social media review, workshop or content-planning session.

“Our website is live, but people are not finding what they need.”

A website review, user testing, content improvements or SEO support.

“We need to reach a specific audience.”

Campaign planning, Google Ad Grants, content and landing-page support.

“We have analytics, but do not know what to do with them.”

A GA4 review, simple reporting, or training for your team.

Who you’ll work with

Robyn Barclay

Digital marketer · SEO & Google Ad Grants

Robyn has considerable experience supporting charities with SEO and Google Ad Grants, from local campaigns to international ones. She works hard to demystify search — coaching teams to understand it and keep improving their own ranking — and draws on a background in content design to help clients drive real conversions.

Working with you on our Google Ad Grants has been really useful in helping us to talk about what we do.

The David Hume InstituteGoogle Ad Grants & training handover

We won’t lock you into a retainer you don’t need. Some organisations come to us for a focused project. Others need a workshop, a review, or a bit of specialist help to move things forward. We’ll always be honest about what’s useful and what isn’t.

How we usually work

1
Tell us what you need

A short form explaining what you are trying to improve.

2
We shape the brief

A call to understand your goals, audiences and team capacity.

3
We recommend a next step

A workshop, a review, a short project, hands-on delivery, or a mix.

4
We leave you something useful

Clear recommendations, better content, or a team that knows what to do next.

Tell us what you are trying to improve

Whether it is a focused workshop, a website review, campaign support, clearer analytics, or help working out where to start — tell us what you need and we will arrange a call. No hard sell.