Guide

Using AI ethically in charity digital strategy

A practical guide for teams deciding where AI genuinely helps, where it quietly causes harm, and how to make that call without writing a policy nobody reads.

What it covers

  • 01Start with the problem
  • 02Where it genuinely helps
  • 03Where it does not belong
  • 04Deciding as a team
  • 05Being straight with people

Who it is for

  • Digital and comms staff already using these tools, or being asked to
  • Leadership teams setting a direction staff can actually apply
  • Trustees asking the right governance questions about risk and data

More resources

Practical things we have written because the question kept coming up.

What makes a board digital-ready

The questions trustees should be asking, and the ones that waste everyone’s time.

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Planning a charity website: what to answer first

A starting point for teams thinking about a rebuild, before spending a penny on design.

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[confirm third resource]

A placeholder for Ross to choose what belongs alongside these.

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Want to talk it through?

We help charities make these calls without turning them into a six-month project. Bring us the awkward question.